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Session: More Than Just a Pretty Face: Working With Celebrities

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Session: More Than Just a Pretty Face: Working With Celebrities

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8 years 29 weeks ago

Presentation: Popular and Powerful Personalities in Mass Media

Popular and Powerful Personalities in Mass Media Advocacy and Behaviour Change Campaigns: An Opportunity or a Risk?

Emmanuel Fiagbey, Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs, Ghana

Involving popular and powerful personalities can be a persuasive technique to draw the attention and interest of individuals and institutions in behaviour change campaigns. This presentation about the Voices Project in Ghana for promoting malaria control points to an appreciation of the need to recognize both the opportunities and the risks involved in using popular personalities and controlling any potential adverse impacts on programs.

Presentation: Can Celebrities Help Change Behaviour and Attitude

Can Celebrities Help Change Behaviour and Attitudes? Strategizing the Societal Leader Approach in Social Communication.

Roy Wadia, Raghu Roy

Presentation Description and full presentation attached.

Presentation: Tchilling Saudavel

Tchilling Saudavel: Entertainment-Education Campaign to Prevent New HIV Infections During the 10th All Africa Games

Patrick Devos (Presenter) and Felisberto Massingue, Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs, Mozambique

This presentation explains how Tchilling Saudavel concept in Mozambique went beyond the ordinary HIV?AIDS education. A media campaign involving athletes during the All Africa Games and a partnership with selected entertainment venues, where risk behaviours are common, created safer places and reshaped situations that often spark unhealthy choices, making the Games a safer experience for both Mozambique and visitors.

Presentation: Perception of the Value of Using Entertainers...

Perceptions of the Value of Using Entertainers and Celebrities in Health Communication: The Brothers for Life Experience

Richard Delate, Johns Hopkins Health and Education in South Africa, Johannesburg, South Africa

Presentation description and full presentation attached.

Presentation: Using Film and Involving Film Celebrities

Using Film and Involving Film Celebrities for Public Health Messaging: A Report from Tamil Nadu

Ramya Ananthakrishnan, Nalini Krishnan, Sheela Augusteen and Nalini Karunakaran, REACH, India

Presentation description and full presentation attached.

Entertainment-Education
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