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Session: So Tell Me, How Do You Know It Worked?

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Session: So Tell Me, How Do You Know It Worked?

High
General Task
8 years 33 weeks ago

Moderator: Michelle Kaufman

Presentation: Measuring the Narrative impact of the Tsha-Tsha

Measuring the Narrative impact of the Tsha-Tsha television serial on HIV prevention behaviours in South Africa: Why Theory and Art Both Matter

Doug Storey, Johns Hopkins School of Public Health/Center for Communication Programs, USA

The Tsha-Tsha television serial has captured the imaginantions of young South Africans and guided them through changes in behaviour that have reduced HIV transmission on a national scale.

The best EE narratives engage audience members by presenting then with characters and storylines that evoke the personal experience and emotions of the viewer. The most compelling stories walk the line between two plausible outcomes, what the audience hopes will happen and what it fears might happen. This emotional response helps the audience experience what the protagonist experiences and when a character undergoes a change, the viewer vicariously experiences that as well.
This presentation describes how theory-based formative research was used to develop compelling characters and storylines that audiences would relate to and how the story achieved the outcomes predicted by the theories, specifically through viewer identification with and empathy toward particular characters, resulting in the crossover of fiction into reality.

To: Participants and People

Type: Bug » General Task

To: Participants and People who registered online for The 5th Entertainment-Education Conference in New Delhi - November 2011

Many best wishes. Trust that all is well with your very important work. As part of the ongoing process that is the 5th EE Conference we wanted to encourage and support further online, critical review and analysis of the knowledge shared at this event. You can see a lot of this online at http://networks.comminit.com/ee5delhi/ (There is a password recovery process is you have forgotten it!). But lets start with an example from Track 1: Research and Evaluation in the "So tell me, how do you know it works" session. This link http://networks.comminit.com/ee5delhi/node/7352 leads to Doug Storey and colleagues presentation: "Measuring the Narrative impact of the Tsha-Tsha television serial on HIV prevention behaviours in South Africa: Why Theory and Art Both Matter". You can access a summary, the full powerpoint presentation and quick video that illustrates this work. After reviewing please do either REPLY by email or online from the platform with your critical review and comments on this impact knowledge. Thanks - much appreciated.

Presentation: The Scrutinize Campaign

The Scrutinize Campaign: Using humor to strengthen HIV prevention

Richard Delate, Bronwyn Pearce

Presentation description and full presentation are attached.

Presentation: Between the Lines of Good and Evil

Between the Lines of Good and Evil: A Mexican Radio drama focused on sexual diversity and Gender Inequality

Enriqueta Valdez-Curiel (University of Guadalajara, Mexico), Namir Nava-Mireles (RARE Conservation, Guadalajara, Mexico), Gilberto Garcia-Gomez (Preparatoria Popular Gral. Francisco J. Mugica, Mexico)

Presentation description and full presentation are attached.

Presentation: Promoting Laws and Governmental Services for Women

Promoting Protective Laws and Governmental Services for Women through Radio Education-Entertainment in Chiapas, Mexico

Debora Iturbe-Vargas(Chiapas Radio, Television and Cinematography System, Chiapas, Mexico), Isabel Aguilera-de-Sabines (Chiapas State Government, Chiapas, Mexico), Enriquetta Valdez-Curiel (PCI Media Impact, Guadalajara, Mexico)

A state council joined forces with four government departments to create the first radio soap opera produced by a public medium in Chiapas using indigenous writers and actors. Heart of a Woman is based on a model of education-entertainment that promotes the empowerment of women and their rights and unveils the reality of an indigenous woman facing gender discrimination and local customs that impede women.

The program garnered high participation from the audience through phone calls, text messaging, email, Twitter and Facebook.

Entertainment-Education
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