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Social Media Analytics: A Practical Guidebook for Journalists and Other Media Professionals

Social Media Analytics: A Practical Guidebook for Journalists and Other Media Professionals

Author: 
Timo Lüge
Publication Date
Publication Date: 
Saturday, June 1, 2019

"Tips, tricks, and tools that help small media outlets boost their social media presence and audience development."

DW Akademie's Social Media Analytics Guidebook is designed to help media professionals engage more successfully with their online audiences. Many managers of small and medium-sized media outlets in the Global South see the need to become more active in supplementing their offline broadcasts with online content, engaging in community-building activities on social media. If these efforts are to be more than just trial and error, social media analytics requires a systematic approach, according to DW Akademie.

Publisher: 
Number of Pages: 

48

Contacts (user reference): 
Source: 

DW Akademie website and "Social media analytics: 5 Tips to better connect with your audience", by Timo Lüge - both accessed on December 3 2019. Image caption/credit: A presenter prepares to go on air at Radio Pacis in Arua, Uganda. Timo Lüge

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