There is a growing level of debate about the effectiveness of social-media-based strategies for advancing progress on the major development issues. I want to cross-fertilise some knowledge from democracy and governance to health and check the conclusions related to your work on health in your context.
This London School of Economics (LSE) paper examines the value that social media brings to governance programming aimed at influencing engagement and civic participation. It focuses on the Palestinian Territories and Bangladesh. Amongst the findings:
... traditional media is still the dominant form in the two countries... for example - "only 4% of Bangladeshis had visited social media sites and only 1% had undertaken an online civic participation activity."
Do these conclusions hold true in your context as the basis for the use of social media to address your health and development priorities?
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