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Modelling the Effect of a Mass Radio Campaign on Child Mortality Using Facility Utilisation Data and the Lives Saved Tool (LiST): Findings from a Cluster Randomised Trial in Burkina Faso

Modelling the Effect of a Mass Radio Campaign on Child Mortality Using Facility Utilisation Data and the Lives Saved Tool (LiST): Findings from a Cluster Randomised Trial in Burkina Faso

Author: 
Joanna Murray
Roy Head
Sophie Sarrassat
Jennifer Hollowell
Pieter Remes
Matthew Lavoie
Josephine Borghi
Frida Kasteng
Nicolas Meda
Hermann Badolo
Moctar Ouedraogo
Robert Bambara
Simon Cousens
Publication Date
Monday, July 16, 2018
Affiliation: 

Development Media International - DMI (Murray, Head, Hollowell, Remes, Lavoie); Centre for Maternal Adolescent Reproductive and Child Health (MARCH), London School of Hygiene and Tropical Medicine - LSTHM (Sarrassat, Cousens); Department of Global Health and Development, Health Economics and Systems Analysis Group, LSTHM (Borghi, Kasteng); Centre Muraz (Meda, Badolo); Africsanté (Ouedraogo); Direction Generale des Etudes et des Statistiques Sectorielles (DGESS), Ministere de la Santé (Bambara)

"These findings suggest important reductions in under-five mortality can be achieved by mass media alone, particularly when conducted at national scale."

Sharing the results of a cluster randomised trial (CRT) of a standalone radio campaign designed to improve under-5 child survival in rural Burkina Faso, this paper shows the impact of the campaign on treatment-seeking behaviours and models its impact on mortality. Malaria, pneumonia, and diarrhoea are the 3 leading causes of postneonatal child mortality in Burkina Faso. The Lives Saved Tool (LiST) allows users to model counterfactual scenarios in order to calculate the impact of a projected scale up of a health intervention on mortality outcomes and to compare the impacts of alternative scenarios.

  <div class="field button"><a href="https://gh.bmj.com/content/3/4/e000808" target="_blank">Click here to read the paper online or to download it in PDF format (13 pages).</a></div>
Contacts (user reference): 
Source: 

BMJ Global Health 2018;3:e000808. doi:10.1136/bmjgh-2018-000808 - sent via email from Roy Head to The Communication Initiative on July 19 2018; DMI website, July 20 2018; and email from Cathryn Wood to The Communication Initiative on July 24 2018. Image credit: Erik Neumann

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