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Behavioral Economics and Social and Behavior Change Communication at CCP

Behavioral Economics and Social and Behavior Change Communication at CCP

Author: 
Caroline Jacoby
Tina Dickenson
Alice Payne Merritt
Susan Leibtag
Publication Date
Thursday, February 16, 2017
Affiliation: 

The Johns Hopkins Center for Communication Programs (CCP)

"Behavioral economics is a rapidly growing area of study rooted in psychology, economics and behavioral sciences. A driving force behind the growth of behavioral economics has been its recent application to behaviors that affect health."

This article on behavioural economics (BE) by the administrators of The Johns Hopkins Center for Communication Programs (CCP) gives examples from CCP social and behaviour change communication (SBCC) programmes to illustrate how BE concepts can aid the understanding of how people think, decide and act as they make choices that affect their health and the health of their families and communities.

  <div class="field button"><a href="https://ccp.jhu.edu/2017/02/16/behavioral-economics-social-behavior-change-communication-ccp/" target="_blank">Click here to read the full text of this document online. </a></div>
Contacts (user reference): 
Source: 

JHU CCP website, December 1 20168.

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