Hi - trust that all is well. Stigma and discrimination remain massive obstacles to even more effective HIV/AIDS action. Below are three examples of communication approaches to addressing stigma and discrimination in the HIV/AIDS context. Can we please encourage you to share your insights and analysis of preferred ways to reduce and remove stigma and discrimination in your context.
Storytelling to Combat HIV/AIDS Stigma amongst Transport Workers
"...involved Kenyan transport workers, AIDS clinicians, and union members listening to and telling stories about HIV and its impact on their lives..."
Evaluation: Is This Justice? Multi-Media Campaign to Reduce Stigma Against Women Living with HIV/AIDS
"...details formative, baseline, and endline research conducted to assess the effectiveness of a multimedia campaign designed to bring attention to the stigma and violence faced by women living with HIV/AIDS (WLHA) in India..."
Campanha Igual a Você - Criancas Vivendo com HIV - Just Like You Campaign: Children Living with HIV
"...includes ten 30-second spots in which different groups of people confront stigma - gays, lesbians, transsexuals/transvestites, sex workers, drug users, people living with AIDS, refugees, children living with HIV, and students in general - and express their desire to be respected by others…"
There are more insights at this link where you can also filter further according to your specific interests.
Please do share your insights re effective ways forward for digital media developments relative to your goals and strategy.
Many thanks - Warren