The 2013 Summer Institute on Integrated Marketing Communication for Behavioral Impact (IMC/COMBI) in Health and Social Development

Date: 
Mon Jul 8, 2013 (All day) - Fri Jul 26, 2013 (All day)

To: The HIV/AIDS Network within The Drum Beat Network

The 2013 Summer Institute on Integrated Marketing Communication for Behavioral Impact (IMC/COMBI) in Health and Social Development - July 8-26, 2013 - New York City, USA

From WHO:

"This World Health Organization and New York University course focuses on strategic communication planning for behavioral impact in health and social development. A core principle of the course is that "behavioral results are the primary end-goals of health and social development programs" and as such the course stresses that behavioral impact comes with effective communication programmes purposefully planned for behavioral results, and not directed just at awareness creation, advocacy, or public education. The private sector experience in successfully using Integrated Marketing Communication (IMC) for consumer behavioral results points to an approach for achieving behavioral objectives in health and social developmentā€¦

More information along with contact details and registration links are at http://www.comminit.com/hiv-aids/content/2013-summer-institute-integrated-marketing-communication-behavioral-impact-imccombi-heal