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The Effectiveness of Using Entertainment Education Narratives to Promote Safer Sexual Behaviors of Youth: A Meta-analysis, 1985-2017

The Effectiveness of Using Entertainment Education Narratives to Promote Safer Sexual Behaviors of Youth: A Meta-analysis, 1985-2017

Author: 
Victor Orozco-Olvera
Fuyuan Shen
Lucie Cluver
Publication Date
Tuesday, February 12, 2019
Affiliation: 

The World Bank (Orozco-Olvera); The Pennsylvania State University (Shen); University of Oxford (Cluver)

"With the rapid expansion of mass media in developing countries, entertainment education offers an important opportunity to promote positive behavior..."

Mass media entertainment in a narrative format (e.g., dramas, sitcoms) is a type of entertainment education that has received increased attention in international development as an alternative to traditional behaviour change programmes across different fields, including HIV. This meta-analysis aims to assess the effectiveness of entertainment education narratives on promoting HIV testing and reducing risky sexual behaviours of youth (aged 15-24) in developed and developing countries.

  <div class="field button"><a href="https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0209969" target="_blank">Click here to read the article online or to download it in PDF format (14 pages).</a></div>
Contacts (user reference): 
Source: 

PLoS ONE 14(2): e0209969. https://doi.org/10.1371/journal.pone.0209969. Image credit: MTV via World Bank

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HIV/AIDS Communication