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Cost-Effectiveness and Economies of Scale of a Mass Radio Campaign to Promote Household Life-Saving Practices in Burkina Faso

Cost-Effectiveness and Economies of Scale of a Mass Radio Campaign to Promote Household Life-Saving Practices in Burkina Faso

Author: 
Frida Kasteng
Joanna Murray
Simon Cousens
Sophie Sarrassat
Jennifer Steel
Nicolas Meda
Moctar Ouedraogo
Roy Head
Josephine Borghi
Publication Date
Monday, July 16, 2018
Affiliation: 

Department of Global Health and Development, Health Economics and Systems Analysis Group, London School of Hygiene and Tropical Medicine - LSTHM (Kasteng, Borghi); Development Media International - DMI (Murray, Steel, Head); Centre for Maternal Adolescent Reproductive and Child Health (MARCH), LSTHM (Cousens, Sarrassat); Centre Muraz (Meda); Africsanté (Ouedraogo)

"This study indicates that large-scale mass media campaigns encouraging prompt care-seeking for children with illness symptoms can be highly cost-effective in improving child survival."

Mass media is one approach to promote healthy behaviours to improve child health. With their considerable economies of scale - cost of media spots development and production remains the same regardless of number of broadcasts - mass media campaigns have the potential to be highly cost-effective. Yet few evaluations of the effectiveness of mass media interventions for child survival in low- and middle-income countries (LMICs) have reported on cost-effectiveness, and none has reported with respect to mortality or disability-adjusted life years (DALYs). This study assessed the cost-effectiveness of a mass radio campaign on health-seeking behaviours for child survival within a trial in Burkina Faso and at national scale.

  <div class="field button"><a href="https://gh.bmj.com/content/3/4/e000809" 0="s:6:&quot;a:0:{}&quot;;" target="_blank">Click here to read the paper online or to download it in PDF format (11 pages).</a></div>
Contacts (user reference): 
Source: 

BMJ Global Health 2018;3:e000809. doi:10.1136/bmjgh-2018-000809 - sent via email from Roy Head to The Communication Initiative on July 19 2018; DMI website, July 20 2018; and email from Cathryn Wood to The Communication Initiative on July 24 2018.

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