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Expanded Social Marketing Project in Nigeria (ESMPIN): Technical Briefs

Expanded Social Marketing Project in Nigeria (ESMPIN): Technical Briefs

Publication Date
Sunday, January 1, 2017

"This technical brief presents key learnings, best practices and experiences from implementing the Expanded Social Marketing Project in Nigeria (ESMPIN) between April 2011 to August 2016."

ESMPIN, implemented by Society for Family Health (SFH) Nigeria/United States Agency for International Development (USAID). Nationwide social marketing focuses the development objective of improving the health of women and children in Nigeria by increasing the use of modern family planning methods and child health products. Partners include the Association for Reproductive and Family Health (ARFH), BBC Media Action (BBC MA), and Population Services international (PSI).

"The case studies in this brief are used to highlight best practices, lessons learned, results, challenges, and achievements in the child health and family planning related aspects of the project. The four volumes in the series focus on" the following:

  <div class="field button"><a href="" target="_blank">Click here to read this 13-page document in PDF format.</a></div>
Contacts (user reference): 
The Society for...

Population Services international (PSI) website, January 10 2018. Image credit: ESMPIN

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