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Exploring the Muslim-Focused Cultural Sensitivity in Polio Vaccination Communication Campaign in Northern Nigeria

Exploring the Muslim-Focused Cultural Sensitivity in Polio Vaccination Communication Campaign in Northern Nigeria

Author: 
Gambo Ibrahim Ahmad
Mohd Khairie Ahmad
Joyce Cheah Lynn-Sze
Publication Date
Wednesday, May 22, 2019
Affiliation: 

Kaduna Polytechnic (G.I. Ahmad); Universiti Utara Malaysia (M.K. Ahmad, Lynn-Sze)

"...the religious beliefs of Muslim parents play an important role in their perceptions and acceptance of health behaviour change communication..."

The Polio Eradication Initiative (PEI) was launched in Nigeria in 1988 with the aim of interrupting the spread of poliomyelitis and finally eradicating it in the country. However, rumours and misconceptions about the safety of the oral polio vaccine (OPV) led to non-compliance, which became serious in most states of northern Nigeria. As a result, their Islamic clerics rejected OPV, leading to the suspension of the programmes from 2003-2004 in the polio-endemic Muslim populated Kano state and 5 other states of northern Nigeria. Drawing on qualitative research, this paper argues that Islamic cultural values and sensitivities should be the guide when producing messages and programmes that are intended for a Muslim audience.

  <div class="field button"><a href="https://pdfs.semanticscholar.org/b341/16273c73070184e81be65b217fa5c316a693.pdf?_ga=2.123003339.17401805.1594311104-1989309185.1591034903" target="_blank">Click here for the 9-page paper in PDF format.</a></div>
Contacts (user reference): 
Source: 

Saudi Journal of Humanities and Social Sciences, 2019; 4(5): 342-50 DOI:10.21276/sjhss.2019.4.5.6. Image caption/credit: Chief Imman of Dutsen wai Sheck Zakaria Mohammed Sani sending message on routine immunisation (RI) and antenatal care (ANC) during Eld-Kabir Prayer. Photo: United Nations Children's Fund (UNICEF) Nigeria

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