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Background: Methodology 2 - Soul City (Southern Africa) Research Methodology - Dr Susan Goldstein

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Background: Methodology 2 - Soul City (Southern Africa) Research Methodology - Dr Susan Goldstein

Sunday, Mar 1
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2 years 35 weeks ago

To: Participants - Research Methodologies - London, March 16th, 2015
Background: Methodology 2 - Soul City (Southern Africa) Research Methodology - Dr Susan Goldstein

The 2nd research methodology presentation will come from Dr Sue Goldstein, Programme Director at the Soul City Institute for Health & Development Communication in South Africa, As with the background information for the opening presentation by Dr Sebastian Taylor what follows is not Sue's presentation. It is background and orientation information and knowledge on Soul City and its research. Please do review and send any comments, questions or observations by email reply or the comments block when you log in through the Read More link below - thanks - Warren

  1. There is a short film at this link outlining the work of Soul City over the past 20 years - provides an excellent overview and insight.

  2. Soul City’s Theory of Social and Behaviour Change can be reviewed here

  3. The Soul City Institute Regional Programme 2002 - 2007 Impact Evaluation Summary [2008] is here

  4. OneLove Regional HIV Prevention Campaign: Evaluation Summary 2013 can be accessed at his link

  5. The evaluation findings are here for Reality Television for Community Development: The Kwanda Initiative which is a Soul City initiative.

  6. Further insights into Soul City can be obtained here with further filters for your specific interests

Very much hope that this helps to provide helpful background and orientation related to the Soul City presentation. Please do send any comments or questions through the comments box below or by email reply.

Warren

Question on setting trackable and attainable objectives for a pr

How were the objectives of the SCRP established? Were these designed to be ambitious or realistically achievable?

from Natalie Bailey

Please share your two comments or questions in advance of the meeting

The Agenda for the meeting

Methodology One Background - Seb Taylor

Methodology Two Background - Sue Goldstein

Methodology Three Background - Roy Head and Simon Cousens

Using the online platform

Response to Natalie

Response from Sue Goldstein to the question from Natalie Bailey

An excellent question. Actually they were initially set to be realistic (and the whole programme was set to be ambitious). In the end the intervention was pared down due to funding constraints so the reach and extent of the interventions didn't match the objectives anymore, however the funding partner didnt allow the objectives to change. I hope this makes sense?

Sue

FACILITATOR NOTE TO ALL RESEARCH METHODOLOGIES EVENT PARTICIPANTS

Please share your two comments or questions in advance of the meeting

The Agenda for the meeting

Methodology One Background - Seb Taylor

Methodology Two Background - Sue Goldstein

Methodology Three Background - Roy Head and Simon Cousens

Using the online platform

Warren

Methodology 2 - Soul City

Of the methodologies presented, this looks the most promising for the types of evidence-gathering that I believe my organisation should engage in (and might be willing to invest in).

Paul Neate

FACILITATOR NOTE TO ALL RESEARCH METHODOLOGIES EVENT PARTICIPANTS

Please share your two comments or questions in advance of the meeting

The Agenda for the meeting

Methodology One Background - Seb Taylor

Methodology Two Background - Sue Goldstein

Methodology Three Background - Roy Head and Simon Cousens

Using the online platform

Warren

Translation and adaptation of communication materials

Sabrina with a question for Sue re the Soul City Methodology

I would like to learn more about how you conveyed and adapted the messages in different languages in some of your projects, for example in the translation of the booklets in Action and Choose life campaigns. I am particularly interested in knowing how these reflect the national or local realities, their needs and assets without losing the scientific correctness and core concepts/messages of the original messages. Building on long experience in translation and adaptation of health-related quality of life questionnaires (a gold standard for multinational comparative research) our group (WHCA) has been exploring ways to apply more rigorous adaptation standards in efficient and effective ways to cross border use of public health materials. We have recently been testing a “standardised” stakeholder-based approach based on the outcomes of a 7 EU country translation and adaptation project of vaccination communication materials supported by ECDC. We would like to learn more about ways to agree on international adaptation standards.

Sabrina

Translating and adapting communication materials

A comment from Sue Goldstein related to Background: Methodology 2 - Soul City (Southern Africa) referring to Sabrina's question

Dear Sabrina,

I am not going to answer your question in the presentation tomorrow, however I will try here.

We do not start with a message or series of messages, but we start with a topic or issue. Then we do extensive formative research – with target audiences and by local people (all our efforts have involved extensive capacity development in every country that we have worked in). This formative research includes consultation of experts, affected people and people working in the local areas.

In the material development all those people are involved and the materials are tested. We have people in SCI who are local language as well as topic experts and they vet translations (remembering that our testing is in the local language). It isn’t easy as many languages don’t always have the exact terminology. But that is in the message development – how important are the exact word vs. the concepts and what people need to be empowered.

Does that make sense?

Regards

Sue

Dr Sue Goldstein Programme Director Soul City : Institute for Health & Development Communication

Research Methodologies
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