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Behavior Change without Behavior Change Communication: Nudging Handwashing among Primary School Students in Bangladesh

Behavior Change without Behavior Change Communication: Nudging Handwashing among Primary School Students in Bangladesh

Author: 
Robert Dreibelbis
Anne Kroeger
Kamal Hossain
Mohini Venkatesh
Pavani K. Ram
Publication Date
Thursday, January 14, 2016
Affiliation: 

University of Oklahoma (Dreibelbis, Kroeger); Save the Children—Bangladesh (Hossain); Save the Children-USA (Venkatesh); University at Buffalo, The State University of New York (Ram)

"Nudges may present a viable alternative to traditional messaging and behavior change communication programs when handwashing knowledge already exists."

Improving hand hygiene behaviours, particularly in low-income, resource-poor settings, has proven difficult. "Nudging" has been one strategy for triggering desired behavioural outcomes through environmental cues engaging unconscious decision-making processes. This proof-of-concept study centred around an inexpensive set of nudges to encourage handwashing with soap after toilet use in 2 primary schools in rural Bangladesh.

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Contacts (user reference): 
Source: 

International Journal of Environmental Research and Public Health 2016, 13(1), 129; https://doi.org/10.3390/ijerph13010129

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