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royhead

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Roy started off life as a BBC television producer, before joining UN Peacekeeping to set up its first radio station and largest TV operation. In 1997, Roy founded the Health Division of the BBC World Service Trust, bringing together the BBC and the WHO, where he led campaigns in 16 countries, focusing on leprosy, trachoma and HIV/AIDS. In 2005 he was awarded the Joseph Rowntree “Visionaries” Award and left the BBC to create DMI, with the aim of bringing a new scientific rigour to mass media campaigning. In collaboration with LSHTM, Roy created a mathematical model to predict and measure how many lives can be saved by mass media campaigns, leading to a £7.5m randomised trial in Burkina Faso. If the trial is successful, DMI aims to deliver national level campaigns in 10 low-income countries, which its model indicates would lead to 1 million children’s lives saved.

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