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Local Radio Stations in Africa: Sustainability or Pragmatic Viability?

Local Radio Stations in Africa: Sustainability or Pragmatic Viability?

Author: 
Mary Myers
Nicola Harford
Publication Date
Monday, June 1, 2020

"Despite the explosion of digital news outlets globally, millions of people in sub-Saharan Africa continue to rely on radio as the most accessible independent news source."

Radio stations across Africa are facing unprecedented threats to their sustainability due to weak media markets, limited advertising revenue, and intense competition. Published by the Center for International Media Assistance (CIMA) at the National Endowment for Democracy (NED), this report explores the challenging environment within which local radio stations survive and highlights the strategies of 8 radio stations in Uganda and Zambia that have been able to persevere without finding themselves beholden to either local politicians or international donor funding. The approaches they have taken toward sustainability offer insights for both struggling radio stations and the media donors and media assistance community who are supporting them.

  <div class="field button"><a href="https://www.cima.ned.org/wp-content/uploads/2020/06/CIMA_Radio-Sustainability_web150ppi.pdf" target="_blank">Click here to download the 28-page report in PDF format. </a></div>
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CIMA website on June 19 2020. Image credit: Nicola Harford

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