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Edutainment: Using Stories and Media for Social Action and Behaviour Change

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Edutainment: Using Stories and Media for Social Action and Behaviour Change

To: The Health Communication Network within The Communication Initiative - including the Market Place for International Development (To respond and contribute to this conversation simply reply by email or click the Read More link below and contribute on the platform)

Hi and best wishes. Entertainment /Edutainment/Entertainment-Education (call it whatever you wish!) has proved to be a key strategy for effective health communication action at scale.

Based on the experiences of Soul City in South and Southern Africa, the Pop Culture with a Purpose initiative facilitated by Oxfam/NOVIB has "produced a manual (that) shares perspectives and insights about edutainment, using popular entertainment formats to tackle serious social issues.

That manual is called "Edutainment: Using Stories and Media for Social Action and Behaviour Change".

Sections include: Qualitative formative audiences research; Choosing your edutainment media and format; and, Developing the message and story.

How helpful is this to your work?

Please do review at this link which provides a brief summary with access to the full document.

And please do either return to this email and share your critical comments by email reply or click Red More below and comment on the platform.

Thanks

Warren

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Re: [Health Communication] Edutainment: Using Stories and Media

To: The Health Communication Network within The Communication Initiative

Adelaida Trujillo comments on Edutainment: Using Stories and Media for Social Action and Behaviour Change

Fantastic resource !!!! Very practical , straight forward And full of depth, a "must read" for this  trying to implement edutainment! Congratulations Soul City. Adelaida

To respond and contribute to this conversation simply reply by email or click the Read More link below and contribute on the platform

This process include the Market Place for International Development

Re: [Health Communication] Edutainment: Using Stories and Media

This updated version of the Edutainment text looks great.  How does one get permission to use it in a classroom?  Anyone know?

Janice Windborne
Westerville, Ohio
USA
On Apr 2, 2014, at 10:31 AM, Development Networks wrote:



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